Regular readers of The Yorkies' site know that one of our aims is to shed light on the fairly poor coverage of Toronto FC in the local mainstream media. In order to illustrate this, and positive coverage as well, we are set to unveil The Yorkies' "TFC Media League".The league will be a year-long tally featuring local media outlets vying to win the prestigious Graham Leggat Trophy named for the Scottish pioneer of Canadian football broadcasting.
Readers will be able to follow the Media League on a regular basis as the table will be posted here on the site illustrating how well, or poorly, the individual media "clubs" are covering The Reds.
Points will be awarded based on the amount and quality of coverage.
1 point will go to a "club" for a match-related preview, recap or highlight package occurring on or around match day. Minor reports such as blogs and web-only features are also only worth 1 point, the same for regularly scheduled soccer shows.
3 points will be awarded when a "club" produces coverage of TFC which isn't directly match-related. For example, if an article or piece is produced mid-week pertaining to a transfer rumour, player profiles or general investigative journalism relating to TFC, 3 points will be awarded. The piece must appear in the outlet's main coverage, not only in an online version.
The "clubs" involved will represent major media outlets and all of their various arms including websites and blogs. Specialty channels such as GOL-TV will not be included as their football-only coverage skews their content. It is the regular daily media that reaches Joe Public, and can do so much to propel TFC in the city, who will play for the trophy which will be awarded at year's end.
The "clubs" for the 2009 season are:
The Toronto Star
The Toronto Sun
The Globe & Mail
The National Post
The FAN 590
AM 640
Rogers Sportsnet
TSN
CBC Sports
The Score
The opening table will be posted soon so stay connected to The Yorkies and follow the TFC Media League 2009!
Posts
Brilliant. Just brilliant.
ReplyDeleteDock points for too many "press release reprints", kind of like yellow cards. Too bad we can't measure outright ass-kissery... MLSE loves that.
Great idea "Ignirtoq". Media League commissioners won't be afraid to dock points for any type of bad behavior! Sadly, like MLS, we can't relegate either!
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