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Friday, January 10, 2014

Reds and Spurs go jingle-jangle

Well that kind of takes the climax out of the spit take. But it's still a bloody big deal... just a bit more bloody money involved.

Both Toronto FC and Tottenham Hotspur have officially confirmed that Jermain Defoe is indeed on his way to the Great White (Hart) North. However, that wasn't quite enough for two clubs that love a bit of the old marketing now was it?

On top of announcing that the 31-year old striker will join TFC on February 28th, 2014, the two clubs have also entered into an "Advertising and Marketing Rights" agreement. This deal will see Spurs merchandise flogged at MLSE properties and likely the odd bit of website cross-promo. In addition, Spurs have also added Toronto to their North American tour this summer, playing TFC in a friendly on July 23rd.

In the long run, this "partnership" will be unlikely to involve much more than a few Spurs kits in RealSports shops and a lot of huffing and puffing around the friendly. Hand-wringing that TFC become "Spurs' Jr." is anxiety of an unnecessary level. Spurs have similar agreements with many international clubs that don't amount to much more than merchandising opportunities.

We will have more on Defoe as his unveiling looms on Monday. For TFC supporters, this shouldn't be a day to worry about corporate tomfoolery but to look forward to watching the best striker the club has ever had.

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